Sales/Marketing
Use Social Markers to Cement Your Company’s Customer Relationships
Establishing a meaningful one-on-one relationship with a customer or prospect is time consuming. In many cases it can take weeks if not months. But finding a way to cut through the chit chat can significantly reduce sales cycles and improve customer support. Your website does a great job talking about your company, but how do you make your key competitive advantage- your staff, standout.
CallPress’s innovative approach uses social media techniques to enhance existing sales, marketing and customer support activities. My making your staff’s CallPress blogs available to customers and/or the general public, customers and prospects are empower by:
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Learning more about the employee’s background: education, prior work history, current position, projects of interest, personal interests. This allows prospects to select the Sales/Account Executive/Customer Support person he or she wishes to interact with.
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Automatically scheduling phone conferences with your staff. No more telephone tag. Using CallPress’s Intelligent Call Scheduling (ICS) system a prospect or customer can self-schedule a meeting at a mutually convenient time.
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Full Reporting. Since calls are generally scheduled through a staff’’s CallPress blog, you get to see who is interacting with your staff.
Because each blog visitor is encouraged to register, the company receives invaluable information about the customer and/or prospect. Imagine knowing the educational background, name, title, work history of all your customers’ staff.
Your company’s internet presence is greatly enhanced by each staff’s blog, making it easier to promote your products.
For more information on how to use working blogs to increase sales and reduce customer support costs, give us a call.
